About Parsons of Crandon

Your Hometown Crandon Auto and Truck Dealer Since 1985

Parson’s History

Parsons of Crandon opened its doors in August 1985, on Highway 8 East (across from the Pioneer Plaza in Crandon), as a second, more convenient location for our Forest County customers to find competitively priced used vehicles.  We sell all makes and models of pre-owned vehicles, and if we don’t have what you are looking for on our lot, just ask and we will find it for you.  We have the convenience of three locations of inventory, as well as service, parts, and body repair departments at our Antigo and Eagle River locations, to meet all of your automotive needs.

The first Parsons dealership was founded by Max and Adeline Parsons in 1935, when they founded the Bryant Garage.  Later their son David and his wife Sherri moved the dealership into Antigo in 1982, where it became known as Parsons of Antigo, now managed by the third generation of Parsons, Curt Parsons and Jenny Parsons Gretzinger, as well as their business partners, Jordan Sharon and Marisa Kohler (at the Antigo store).  Along with our locations in Antigo and Crandon, our third location, Parsons of Eagle River, (founded by the Parsons family in the early 1990’s) is managed by Curt, Jenny and Bill Weber.

As “Your Hometown Dealer Since 1985” we are excited to have been “Serving You with Pride” and we look forward to meeting many new friends along the way as well.

Vehicle Inventory

See new and used vehicles currently for sale at our Crandon location.

About Us

Learn more about the history & tradition of Parsons of Crandon.

Our Staff

Learn a little more about our knowlegable staff at our Crandon dealership. 


Learn more about or reach out to our financing team to see different options.


Hear what some of our past customers have said about buying or selling with us.

Contact Us

Contact Parsons of Crandon today with any questions or conerns.

Customer Satisfaction

At Parsons of Crandon WI Automobile Dealership, we prioritize customer satisfaction and make car or truck purchasing easy and enjoyable. Trust our 1985-established hometown auto dealer for an impressive inventory of Chevrolet and Buick vehicles. Our knowledgeable staff assists in finding the perfect car to suit your preferences and lifestyle. With exceptional customer service, we positively impact our local community and beyond. Join us at Parsons of Crandon WI Automobile Dealership New and Used Vehicle Sales to experience the Parsons difference.

“I have always been treated well and have received great service from Parsons of Crandon.”

Rev. John C.

Laona, WI

“We definitely would buy another vehicle there and have recommended you to others!”

Mark and Lynette C.

Wabeno, WI

“Can’t say enough about how easy Rich and Amy make buying a vehicle!! 100% Happy!!”

Jim and Sandy L.

Laona, WI

See Our Other Locations

More Auto Inventory & Auto Services in Northern Wisconsin

Parsons of Antigo
Parsons of Eagle River

Contact Us Today

Parsons Auto & Truck Sales

Reach out to us today and let's make your automotive dreams a reality.

601 E Pioneer St,
Crandon, WI 54520

Business Hours

Monday - Friday 9:00 AM to 5:00PM
Saturday By Appointment Only
Sunday Closed