Parson’s History

Parsons of Crandon opened its doors in August 1985, on Highway 8 East (across from the Pioneer Plaza in Crandon), as a second, more convenient location for our Forest County customers to find competitively priced used vehicles.  We sell all makes and models of pre-owned vehicles, and if we don’t have what you are looking for on our lot, just ask and we will find it for you.  We have the convenience of three locations of inventory, as well as service, parts, and body repair departments at our Antigo and Eagle River locations, to meet all of your automotive needs.

The first Parsons dealership was founded by Max and Adeline Parsons in 1935, when they founded the Bryant Garage.  Later their son David and his wife Sherri moved the dealership into Antigo in 1982, where it became known as Parsons of Antigo, now managed by the third generation of Parsons, Curt Parsons and Jenny Parsons Gretzinger, as well as their business partners, Jordan Sharon and Marisa Kohler (at the Antigo store).  Along with our locations in Antigo and Crandon, our third location, Parsons of Eagle River, (founded by the Parsons family in the early 1990’s) is managed by Curt, Jenny and Bill Weber.

As “Your Hometown Dealer Since 1985” we are excited to have been “Serving You with Pride” and we look forward to meeting many new friends along the way as well.